03. Swift Industries
Campout Companion
Partnering with the bikepacking community to cocreate an activity book that unites a worldwide campout.
Every year Swift Industries hosts a bike camping trip on the longest day of the year. This has grown from a local meet-up to a huge event that spawns trips all over the globe.
To foster connection between campers spread out in the woods all over the world I partnered with Swift to create a companion activity book with content sourced from the bike packing community.
Packed with camping tips, recipes, scavenger hunts, and more, the book kept the analog spirit of the ride (complete with matching 35mm camera) while creating a common bond to the social content coming out of the trip.
Campout Companion
Partnering with the bikepacking community to cocreate an activity book that unites a worldwide campout.
Every year Swift Industries hosts a bike camping trip on the longest day of the year. This has grown from a local meet-up to a huge event that spawns trips all over the globe.
To foster connection between campers spread out in the woods all over the world I partnered with Swift to create a companion activity book with content sourced from the bike packing community.
Packed with camping tips, recipes, scavenger hunts, and more, the book kept the analog spirit of the ride (complete with matching 35mm camera) while creating a common bond to the social content coming out of the trip.
Creative Direction
Project Management
Illustration
Print Production
Project Management
Illustration
Print Production