04. Chatbooks
Toddler Guarantee
Proving that you can build brand while
selling on social with the help of terrorizing toddlers.
Chatbooks had built a performance machine on the Meta platform, yet they lacked brand awareness and needed to build brand without performance suffering. Implementing an agile, test-and-learn approach, we set out to co-create the brief with the Chatbooks community.
INSIGHT
Kids love their Chatbooks so much that they get torn up and destroyed.
STRATEGY
Build trust in the brand while removing preciousness around the product.
Toddler Guarantee
Proving that you can build brand while
selling on social with the help of terrorizing toddlers.
Chatbooks had built a performance machine on the Meta platform, yet they lacked brand awareness and needed to build brand without performance suffering. Implementing an agile, test-and-learn approach, we set out to co-create the brief with the Chatbooks community.
INSIGHT
Kids love their Chatbooks so much that they get torn up and destroyed.
STRATEGY
Build trust in the brand while removing preciousness around the product.
Creative Testing
Branding
Motion Design
Storyboarding
Editing
Strategy: Elise Davis, Cailen Guhl
Branding
Motion Design
Storyboarding
Editing
Strategy: Elise Davis, Cailen Guhl